The ABC’s They Didn’t Teach You at Muncie College of Business Administration*
*But might be teaching you now if this is a textbook for a class you’re currently taking at Muncie College of Business Administration.
E Is for Epitaph
When you are both dead and buried or cremated, what do you want people to say about you and how you did business? Smart business people are smart planners and smart planners don’t leave their epitaph to chance. Think about your gravestone today and how you will convince others to ensure the right words appears on your marker, not by telling them, “I want these words on my grave marker,” but by influencing and/or manipulating them without their knowledge.
Think about it: You might be dead before you read this.